The Vision of Eco-Effectiveness
"While current strategies of eco-efficiency seek to reduce and minimize the unintended negative consequences of processes of production and consumption, the concept of eco-effectiveness presents a positive agenda based on maximizing the ability of industry to truly support the natural and human world around it. The successfully interdependent nature of biological systems suggests that achieving a sustainable system of consumption and production is not a matter of reducing the footprint of our activities on this planet, but transforming this footprint into a source of replenishment for those systems that depend on it."
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